For sometime now we have been developing a strategy to transform the direct mail service industry to better meet the needs of our customers. As direct marketing becomes increasingly sophisticated, more targeted and personalised to a greater degree, it has become clear that our service offering needs to evolve to continue to deliver what our customers want.
The first phase in implementing our new strategic approach was the purchase of Moore Gallagher, a direct mail specialist, in 2006. This purchase provided a platform for identifying areas of improvement, highlighted opportunities for streamlining our operational processes, and enabled us to test and refine our ideas.
Our research told us you want your direct marketing provider:
- To be responsive, nimble and sleek
- To be specialists and stand alone
- To be more than a mailhouse
- To be reliable, dependable and committed
- To be inventive and direct
And that’s exactly what we’ve done in bringing you Kinetic121.
Kinetic121 is a division of Datam Ltd
Datam Ltd consists of Kinetic121, Datamail, Converga and YouXD.