When NZ Post commissioned AC Nielsen to research the topic of Direct Marketing, we were surprised to find that the people with the most positive attitude to direct mail are the much sought-after 15 - 34 age group.

And what are these consumers saying about Direct Marketing?

“It makes me feel like a valued customer”

“It makes me feel close to the brand/company”

“The advertising is more likely to influence me/encourage me to buy”

What were some of the other research findings?

More than 750,000 New Zealanders agree direct marketing is their preferred way of hearing about new products and services.

Almost 1 million New Zealanders say direct marketing is their preferred way of hearing about sales promotions and invitations to special event.