Kinetic121 cemented their position as the New Zealand leader in digital printing at the 2010 Pride In Print Awards held at Sky City on June 18. Kinetic121 won the Promotional Print Category and were awarded three gold medals, three highly commended awards and a supreme award finalist nomination. The single-edition photo essay “Netherlands-Paris-Netherlands” secured the Promotional Print Category win for the Kinetic121 team in conjunction with Momentum Photobooks.
Excerpts form the press release at http://www.scoop.co.nz/stories/BU1006/S00545.htm
Kinetic 121 production manager Lisa Thompson said that producing the book was a major test of the printer-customer relationship.
“With this kind of work you know there is only one copy. You just have to get it right. You are capturing personal memories and you simply must do it perfectly.”
Ms Thompson said that Momento was creating an important print niche with such books – “As digital print becomes more accessible in the market, companies such as Momento are showing there is huge potential for personalised print. Quantities of between one and 1000 are within everyone’s reach.”
Senior judge Denise Pringle described the book as superb -- “Starting with the vibrant images, with balanced composition; to the clean and crisp page design; the skill of the digital press operator to maintain the grey balance consistency; to the exceptionally well-made and crafted book and case. Finishing with the beautifully-presented product that we judged, the book is a great example of how digital printing can be utilised.
“The book represents the work of professional photographers recording their European trip so the images are vibrant. It is exceptionally-well made and formatted.
“It evoked a very strong emotional response, as all the judges were reminiscing of their own travels to France and The Netherlands, wishing they too, had a book like this to remember them by!” she said.
Netherlands-Paris-Netherlands was up against entries covering customised campaigns, catalogues and leaflets, presentational folders, promotional work and calendars in the Promotional Print Category.
